President, Treemax Wood Products Dubai & Holtz Wood Export Inc.

Mr. Karim Massarani is a second-generation business leader with over 30 years of executive and operational experience in the global lumber and forestry sector. He holds a Diploma in Business Administration from McGill University in Montreal, Canada (1991–1993).

He began his career in 1991 as Procurement Manager at Mass Lumber Co. in Ottawa, Canada. In 1996 he became Vice President of Massarani Lumber Co. in Aleppo, Syria, a role he held until 2012. That year he became President of Holtz Wood Export Inc. in Ottawa, and since 2024 he has also served as President of Treemax Wood Products in Dubai, UAE.

Throughout his career, he has founded, scaled and led export-oriented lumber businesses, and he has built distribution networks across North America, Europe, Asia and the Middle East. He has directed full-spectrum operations, including production, supply chain, finance and logistics, with a focus on sustainable growth and operational excellence. He has also led modernization initiatives with engineers and technical teams to upgrade plant machinery and raise production standards.

He is known for building high-performance operations and forging lasting international partnerships with vendors, clients, banks and distributors.

He is a founding member and Secretary General of the Syrian Canadian Business Association (SYCAB) and a member of the Export Development Canada (EDC) Partner Network.